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| Words that Sell, Revised and Expanded Edition | 
 enlarge | Author: Richard Bayan
Publisher: McGraw-Hill
Category: Book
List Price: $16.95
Buy New: $9.17
You Save: $7.78 (46%)
New (42) Used (13) from $8.25
Avg. Customer Rating:  24 reviews
Sales Rank: 50046
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 8.4 x 0.5
ISBN: 0071467858
Dewey Decimal Number: 659.1014
EAN: 9780071467858
ASIN: 0071467858
Publication Date: March 15, 2006
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. - More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
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| Customer Reviews: Read 19 more reviews...
 A Powerful Quick Desk-Reference Book! December 26, 2008
Are you a copywriter, marketing specialist, or entrepreneur? This is one indispensible book that no marketing person should be without.
Words that Sell is a sales copy thesaurus that's filled to the brim with key writing elements such as persuasive words, headlines, phrase, sales closers, etc. From cover-to-cover you'll find word writing resources and ideas that will help to stimulate your brain cells to create high impact sales copy. "This reference guide is like mind candy...it really gets the creative juices flowing!"
This is one book that I have on my desk all the time...every time I write sales copy for one of my clients or one of my internet businesses. If you're a writer of sales copy then this book is for you!
Great November 24, 2008
I am very pleased with the quick shipping and the book was in excellent condition.
 Wonderful complement to a thesaurus August 17, 2008
I'm finding this book very useful as I blunder my way along into a copy writing career. It's well-organized, compact and easy to tuck into my computer bag. I still like to have a thesaurus around, but for giving my copy a commercially viable kick in the pants, this book is top notch.
Best Marketing Copywriting Book - Period! July 29, 2008
1 out of 1 found this review helpful
This book is a copywriter's best friend. I don't know what I'd do without it. I use it ALL the time at work. Some of the pages are even getting worn! I wouldn't live without it. It has paid for its self a hundred times over. It has a very easy to understand layout, and I love the "Snappy Transitions". It's a life-saver. If your a marketing copywriter thinking about buying this book, do it! It's the best decision you'll ever make.
Practical, Useful, Inspiring June 26, 2008
1 out of 1 found this review helpful
This book multiplies ideas over a reliable reference-net made of copywriting experience. I've been writing for professional purposes since 1980 and 28 years later I discover this treasure I would have met before: do not miss your chance, you who are involved in writing any kind of text aimed to really communicate! A must on every copywriter's and businessman's desk.
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