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| How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community (How to Make . . .) | 
 enlarge | Author: Robert Freedman
Publisher: McGraw-Hill
Category: Book
List Price: $21.95
Buy New: $8.70
You Save: $13.25 (60%)
New (39) Used (13) from $7.50
Avg. Customer Rating:  4 reviews
Sales Rank: 382339
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.5
Dimensions (in): 8.9 x 5.9 x 0.7
ISBN: 0071508252
Dewey Decimal Number: 658
EAN: 9780071508254
ASIN: 0071508252
Publication Date: December 11, 2007
Availability: Usually ships in 1-2 business days
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Product Description
SIGN ON. SAY HELLO. START MAKING MONEY. With a population in the millions and a monthly growth rate of 20 percent, Second Life is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to: - Create a cool avatar and connect with residents
- Adapt your business for the virtual environment
- Play for profit--and bring your dreams to life
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| Customer Reviews:
 Professional guidance just when it's needed March 3, 2008
5 out of 8 found this review helpful
After reading articles on Second Life in the Wall Street Journal and on CFO.com recently, I felt I needed an independently written primer to show me the basics of this intriguing social network. Robert Freedman's book provided me with that, and much more.
Unlike some other authors of books on Second Life, Freedman is neither an acolyte nor an attacker--but rather is a dispassionate professional who's seen how this social network has impacted his own industry: real estate. (Freedman is a senior editor at Realtor magazine.)
That doesn't prevent him from bringing a strong, valuable point of view to his account, however. The view is that serious corporate readers seeking more than "game-playing" from a social networking site can find real profit or other promotional advantage from Second Life if they act intelligently. In a way, following Freedman is like having the friendly guidance of your kids in some newfangled electronic world--except that he's a trained professional observer who is dedicated only to the reader's wellfare.
He accomplishes wonders by starting with the basics--explaining why people, and companies, use Second Life, in a way that the uninitiated, like me, can get quickly and easily. He then gives eight simple, invaluable rules for using Second Life without becoming either sick of it, or a "convert." But the greatest virtue of this book is that it approaches the business reader on his or her own terms, with information about currency, real estate and banking on the site. He then takes the reader through test models for making real money, and exposing a real-world company to profitable opportunities in Second Life.
It's nice to have a "guide" who thinks like you do.
Big Picture of Business Opportunities in Second Life January 9, 2008
5 out of 6 found this review helpful
Buy this book if you're interested in establishing a presence for your company or organization in Second Life. It provides a series of comprehensive case studies of businesses that have successfully used Second Life to leverage their brand name or expand their customer base. Freedman makes a solid case that establishing a business presence on Second Life is a good long-term investment. He describes several instances in which a business set up a retail location or meeting place (sometimes on their own island) for a fraction of how much it would cost in the real world. The book also highlights some of the problems that are likely to crop up for a business that tries Second Life.
What the book doesn't do is explain technical details such as how to move your avatar around or create a bank account. But I'm sure there are plenty of other books about that.
Good, knowledgeable intro to this new world January 6, 2008
5 out of 7 found this review helpful
I was impressed with Freedman's take on Second Life ... he seems to have become a disciple of this virtual world by trying it out, and the book has given me the push to see what it's all about myself. The book describes well (for the layman) how the second life world functions, what the main types of transactions are, and some future concerns to watch out for. I think he a great case for real world companies (large and small) to investigate getting into Second Life. However, the book also stresses how there are certainly right and wrong ways to go about creating a presence there.
 Good overview, but not as advertised January 6, 2008
13 out of 14 found this review helpful
This is an idea book: it gives lots of examples of how companies have enhanced their business by having a presence on Second Life (especially real estate examples). The book explains that you can align with your business; similar to how a web site can be very useful. But, the book cover says, "Learn how to: Create a cool avatar and connect with residents." There is no information on how to create an avatar. There is no technical how to anything (Freedman provides a list of folks who can create software for you). If you want to get ideas of what other commercial folks (mostly real estate) have done on Second Life, want to explore taxes and legal topics, this is a good start. But, I don't like to be told that the book is about x and, when you finish, you realize x was not even mentioned.
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