The rules of marketing have changed. Today, savvy businesses. are using compelling, target-driven content to. create marketing messages that attract new customers. and hold onto existing ones. Get Content Get Customers. shows marketing professionals step by step how to. create and execute a content marketing strategy for. virtually every company, regardless of size or industry.. The authors explain how to choose the best medium. for marketing the content; i.e. print, blogs, web,. newsletters, white papers, and more.