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| Marketing: Real People, Real Choices | 
 enlarge | Author: Solomon
Publisher: Pearson Prentice Hall
Category: Book
List Price: $140.00
Buy Used: $24.87
You Save: $115.13 (82%)
New (1) Used (24) from $24.87
Sales Rank: 461873
Format: Student Edition
Media: Paperback
Edition: 4th
Number Of Items: 1
Pages: 624
Shipping Weight (lbs): 3
Dimensions (in): 10.8 x 8.7 x 0.9
ISBN: 0131553259
EAN: 9780131553255
ASIN: 0131553259
Publication Date: June 2005
Availability: Usually ships in 1-2 business days
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Product Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating valuefor customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
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