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| Small Is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas | 
 enlarge | Author: Seth Godin
Publisher: Penguin Books Ltd
Category: Book
Buy Used: $8.65
Used (3) from $8.65
Avg. Customer Rating:  49 reviews
Sales Rank: 2065013
Format: Import
Media: Paperback
Pages: 352
Shipping Weight (lbs): 0.5
Dimensions (in): 7.6 x 5.1 x 1
ISBN: 0141030534
EAN: 9780141030531
ASIN: 0141030534
Publication Date: June 28, 2007
Availability: Usually ships in 1-2 business days
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
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| Customer Reviews: Read 44 more reviews...
 Life's too short to waste time on this January 1, 2009
Okay, I tried to get through this tripe, but Mr. Godin's newest is so negative that I just could not digest the entire thing. I could not imagine actually spending a day in person with a man who seems to spend his entire life looking for what is wrong in this world. I drove back to work today to retrieve a Stephen Covey book that I started about the same time as "Small." I felt like I had pulled up my anchor and reset my sails.
 Not Business as Usual October 1, 2008
If you are looking for some ideas to jump start your creative juices, take the few hours necessary to breeze thru this collection of blog posting from Seth Godin, blogger extraordinaire and seller of confidence for those needing to step outside their box. You do not need to have read his best-seller, "Purple Cow", or even be your company's marketing chief to find useful ideas and some interesting perspectives on inconsistencies that show-up in our everyday business transactions or even personal interactions.
Being someone who promotes personal responsibility in organizational process, I loved his statement, "...anonymity as the enemy of civility...", and thus transparency and accountability as the answer to email spam or telemarketers. And, I loved it when he wrote "benchmarks = mediocrity": If everyone is doing the same thing; it delivers, by definition, average performance. I doubt that you will agree with every one of his opinions, as expressed in these 183 blog postings, but you will surely find enough to make this book a keepers; or, as I shall do, something to pass along to a friend or relative.
Dennis DeWilde, author of "The Performance Connection"
Short and sweet nuggets of inspiration September 4, 2008
I love the "short and sweet" format - this is the perfect opportunity to browse someone else's brain for ideas!
I read this over about 6 months, picking it up and reading one or two "rants" at a time. I found these thought-provoking, with sufficient detail for me to know what he was going on enough, but without boring me with detail and examples. Several topics triggered great ideas which I've thought through, developed, and run with in the days after reading.
Highly recommended.
wow thats a lot of info August 13, 2008
0 out of 1 found this review helpful
Not that Seth needs another glowing review...This book is great. Read the introduction and follow the isntructions for how to read the book. Every segment is something worth taking to the copier and distributing to coworkers. Here is an idea: start your own company and experiment with all the cool nuggets in the book, you might fail but it will be fun.
Aren't Blogs the New Books? July 10, 2008
Blogger Seth Godin presents 184 "riffs" and "rants," with little statistical analysis to back up any of his assertions. "Small is the New Big" is a collection of odds and ends from Godin's blog (and Fast Company columns). While opinions without statistical basis may be enough to fill up the daily content requirements of the blogging world, an entire book filled with the same opinions is in desperate need of research and analysis. I'll have to read some of his other book-length works, but this volume will probably be of interest to diehard Godin fans only.
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