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 Location:  Home » Web Marketing » General AAS » The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers  
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers

zoom enlarge 		Authors: Gerry Mcgovern, Rob Norton, Catherine O'dowd
Publisher: FT Press
Category: Book

List Price: $29.99
Buy New: $16.87
You Save: $13.12 (44%)



New (17) Used (11) from $7.99

Avg. Customer Rating: 3.0 out of 5 stars 17 reviews
Sales Rank: 560926

Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.9
Dimensions (in): 8 x 6.7 x 0.9

ISBN: 0273656058
Dewey Decimal Number: 070.57973
UPC: 076092014522
EAN: 9780273656050
ASIN: 0273656058

Publication Date: December 8, 2001
Availability: Usually ships in 1-2 business days
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Editorial Reviews:

Product Description
Definitive guide to best practice in web content writing, editing, and design. Gives non-technical guidance on what works and what doesn't on the web, with plenty of examples. Softcover.

Customer Reviews:   Read 12 more reviews...

1 out of 5 stars Same poor print quality on the original and replacement books I ordered!   May 21, 2006
 4 out of 4 found this review helpful

Can't comment on the content because both the first and second copies I received were not legible. What happened at the printer's? No quality control check, apparently, before these books were shipped for sale.


1 out of 5 stars Poor content, poor print quality . How'd this ever get published?   December 10, 2005
 5 out of 5 found this review helpful

This book was useless to me, and also maddening because it purported to address issues with quality of content. I should have read the other reviews here and then steered clear of this book. The content is anemic: nothing of substance here. And the publication looks like someone took it to a copy shop and made a copy of a copy.

This book simply does not offer useful information or -- by virtue of content and presentation -- 'walk the talk' of the importance of quality content.


1 out of 5 stars Incredibly bad printing quality   September 7, 2005
 6 out of 6 found this review helpful

This author is highly recommended, but the printing quality is worse than from an extremely poor fax machine. I really don't care about the quality of the content as trying to read it would be unbearable. It is going back immediately.


2 out of 5 stars First 30 pages are all you really need.   October 31, 2003
 17 out of 17 found this review helpful

I'm a huge fan of McGovern, but this book isn't worth the money. You can actually read the first section of the book - the part I really loved - at his web site for free: www.gerrymcgovern.com. The "sample web style guide" at the end of the book is woefully underwritten. Buy CONTENT CRITICAL instead.


1 out of 5 stars Almost Criminal   May 2, 2003
 11 out of 11 found this review helpful

This book is next to useless as a web style guide. Of the 224 pages only the first 35 pages are devoted to the topic of style. The rest of the book is a glossary of terms with little practical use. Most of the material presented in this book is available on the web for free and in greater detail.

My first glance through the book was a disappointment. Two days later I gave it a second chance but it confirmed my first impression so I sent it back.

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