| How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Voices That Matter) | 
 enlarge | Author: Catherine Seda
Publisher: New Riders Press
Category: Book
List Price: $24.99
Buy New: $13.28
You Save: $11.71 (47%)
New (23) Used (6) from $13.28
Avg. Customer Rating:  18 reviews
Sales Rank: 490418
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.5
Dimensions (in): 8.8 x 6.9 x 0.6
ISBN: 0321496590
Dewey Decimal Number: 658.872
EAN: 9780321496591
ASIN: 0321496590
Publication Date: February 19, 2007
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
|
| Similar Items:
|
| Editorial Reviews:
Product Description
If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers ? free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.
Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.
This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.
This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.
|
| Customer Reviews: Read 13 more reviews...
Simple yet Powerful SEO Search Engine Optimization and Internet Marketing Tips that WORK! September 28, 2008
1 out of 1 found this review helpful
Thank you, Catherine Seda for providing us with simple yet powerful SEO Search Engine Optimization and Internet Marketing Tips that WORK!
My copy of Seda's "How to Win Sales & Influence Spiders" looks like a college text book after 3 semesters: it is heavily bookmarked, with a bounty of scribbling and highlighting! Almost every page has a practical tip worth the nothing and applying. A full 10 chapters and 186 pages of SEO and Internet marketing content for about the price of 5 Caramel Macchiatos - what a deal!
I appreciate the author's successful attempt at creating a fluid "flow" from topic to topic, and chapter to chapter. It makes for easy reading, although I DO admit that I find myself stopping SO often to re-read and highlight the MANY useful and practical tips that are so generously littered all over this book!
Case studies and interviews with real clients and tech gurus make for interesting and captivating reading. Very authentic - and very effective! I ALWAYS want to know whether OTHERS have found the tips effective. These case studies/interviews are great testimonials!
I recommend Catherine Seda's "How to Win Sales & Influence Spiders"! It's a five-thumbs-up read and has ALREADY helped me gain traction in my own SEO and internet marketing efforts!
Great .. Just Great May 17, 2008
1 out of 1 found this review helpful
Just when I was ready to wipe the dust off of my Internet Marketing Books to "brush up" from just a year ago, out comes this book.
After reading this book, I realize now that my "other" books seem antiquated. I have no need for them now as "Win Spiders" has introduced me to the next generation of Web Buzz and Marketing.
Catherine Seda really has her finger on the pulse as this book opens your eyes to what is working now and what is not working.
If your not using these techniques this book teaches, your behind the eight ball. I would like to see a full blown "course" from the author as I will be the first in line to own it. Great Job !!
 A non-techie book about Internet marketing aimed at people who are not yet savvy about the subject. Not a step-by-step guide. April 6, 2008
1 out of 1 found this review helpful
I liked this book. It covers Internet marketing in a pretty thorough manner. There's material about online public relations or reputation and credibility building. And there's coverage of online advertising. The book is split into two parts and ten chapters as follows:
I. Using public relations for longterm success (Chapters 1-5)
II. Making online advertising profitable for your business (Chapters 6-10)
1. Winning the SEO battle
2. Leveraging articles for the Web
3. Blogging for business
4. Networking in social media
5. Broadcasting your message
6. Connecting through email
7. Unleashing an affiliate force
8. Maximizing pay-per-click
9. Reaching out through contextual advertising
10. Targeting shopping communities
The book is well written and outlined pretty well. I'm not sure chapters 6 and 10 belonged in Part II, but who knows? And I'm not sure it is possible to UNLEASH an affiliate force (Chapter 7). But who knows? I would have liked the book better if chapters 1-6 and 10 had been included in the main body of the book. And the advertising and referral fee stuff were included in a short appendix section or saved for another book.
I think chapters 2, 3, and 5 were intimately related. And I would have kept them together instead of breaking them up by inserting Chapter 4 as the author did. And Chapter 5 (podcasting) could have been split into two chapters with one being about streaming audio and the other being about streaming video. 4 stars!
The "Necessary Tools and Strategies" to attract and activate your web audience April 3, 2008
1 out of 1 found this review helpful
Catherine Seda's presentation of information is enjoyable and most of all understandable. Whether you have been in the website development space for 15 years or 15 months she delivers the information in a manner which enables you to grasp and then implement it. I found that she confirmed what I knew and then gave me some new tactics and strategies that I am employing now for the first time. I highly recommend this book to both web savvy individuals and those just beginning.
Great Book for Online Entrepreneurs November 12, 2007
0 out of 1 found this review helpful
The book has very helpful, up to date tips for website optimization and traffic generation for the beginner and intermediate audience. I would recommend it.
|
|
|
