| BUSN | 
 enlarge | Authors: Marcella Kelly, Jim Mcgowen
Publisher: South-Western College Pub
Category: Book
List Price: $54.95
Buy Used: $30.00
You Save: $24.95 (45%)
New (28) Used (61) from $30.00
Avg. Customer Rating:  5 reviews
Sales Rank: 3251
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.6
Dimensions (in): 10.8 x 8.5 x 0.6
ISBN: 0324569890
Dewey Decimal Number: 650
EAN: 9780324569902
ASIN: 0324569890
Publication Date: January 9, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.
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| Customer Reviews:
Makes Learning Business Easy to Digest October 8, 2008
The format of this book is great. For me to retain important information I need the essentials presented in an easy to understand format. The chapters aren't too long but are packed full of easily readable information. The layout is beautiful too on a design level, many people liken it to a magazine.
The back has tear out study cards for each chapter that basically review all the key terms and break each chapter down into it's learning objectives summarized into a paragraph or two for easy studying. Also, the online tools that come with this really back the product great. Flash cards, e-lectures, quizzes, etc.
With this business book it will make a business course less daunting and much easier to manage.
Great Business Book! June 13, 2008
1 out of 1 found this review helpful
As a student who regularly fell asleep over most textbooks, I was really surprised to be able to read through this book feeling like I was reading a magazine. It was actually kind of fun. It's very well-organized, but I was able to skip around to the topics I most needed to know about in any order without feeling like I'd "missed" something. BUSN provides a very complete introduction to many business topics, and the examples and scenarios are very timely and relevant, very "now." The graphics, colors, and layouts are super too. I didn't feel like I was reading something meant for my parents. I wish more textbooks and business books were available in this format; check it out!
This is a great textbook June 13, 2008
1 out of 1 found this review helpful
Easy to follow, interesting to read. BUSN is one of the best textbooks I have had in university. This is broad in its scope, but addresses important business topics and terminology in sufficient detail that allowed me to confidently go on in my business studies. It didn't seem like a textbook, but more like an informal meeting with my professor during office hours. I especially liked the graphics and capsules in each chapter; these demonstrated the business concepts in real life examples, and made them visually interesting.
I wish my other textbooks had been more like this one!
BUSN is worth reviewing! February 7, 2008
1 out of 1 found this review helpful
Another intro to business textbook? Yes, but this one is different. The examples are up-to-date, the writing is crisp and catchy, the pages are visually interesting and the overall effect is entertaining! Best of all, it's concise. What I particularly like is that the shorter "magazine feel" of the book allows the entire text to be covered in one semester. Take a look! You'll be pleasantly surprised. A refreshing change to the standard 400 page+ book.
Cutting Edge Textbook February 6, 2008
1 out of 1 found this review helpful
I wanted to know more about business in general - finances, marketing... and a friend suggested this new book. What a pleasure it is to read. Edgy, funny like the author was talking directly to me. Textbooks were never like this in my school years. The book was organized, logical, FUN to read and easy to remember. The feature boxes on many pages were full of fun, up-to-date facts that added to the text. I was so impressed with this book. Other textbook authors can take lessons from this woman.
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