| Guerrilla Advertising | 
 enlarge | Author: Jay Conrad Levinson
Publisher: Mariner Books
Category: Book
List Price: $14.95
Buy Used: $0.01
You Save: $14.94 (100%)
New (42) Used (57) Collectible (2) from $0.01
Avg. Customer Rating:  4 reviews
Sales Rank: 130259
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 5.9 x 0.7
ISBN: 0395687187
Dewey Decimal Number: 659.1
UPC: 046442687188
EAN: 9780395687185
ASIN: 0395687187
Publication Date: June 8, 1994
Availability: Usually ships in 1-2 business days
Condition: With pride from Motor City. All books guaranteed. Best Service, best prices.
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Product Description
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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| Customer Reviews:
 Not worth the money - phoning it in. September 9, 2008
The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.
 more dinasours September 5, 2002
11 out of 22 found this review helpful
This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and his success rate should speak for itself. Don't bother with anything else, unless you like frustrations and failure.
 Excellent book October 2, 1999
10 out of 11 found this review helpful
Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
Totoal outstanding for a british market July 6, 1998
8 out of 10 found this review helpful
When I read the book I found that it makes you learn about business in a way that was meeting you at your level. It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot. Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!
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