| Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) |
 enlarge | Author: Jay Conrad Levinson
Publisher: Plume
Category: Book
List Price: $15.00
Buy New: $4.50
You Save: $10.50 (70%)
New (38) Used (36) Collectible (1) from $2.55
Avg. Customer Rating:  14 reviews
Sales Rank: 32940
Media: Paperback
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 0.5
Dimensions (in): 7.8 x 5.3 x 0.7
ISBN: 0452265193
Dewey Decimal Number: 658.8
EAN: 9780452265196
ASIN: 0452265193
Publication Date: November 1, 1990
Availability: Usually ships in 1-2 business days
Condition: back cover cut off 1 inch top to bottom, remainder mark bus#129
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Product Description
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
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Customer Reviews: Read 9 more reviews...
 Direct Information about the Weapons not the Lifestyle December 22, 2008
This is a good book for people who doesn't want to know about the whole Guerrilla Marketing theory, but only the weapons it uses. Besides, it is not up to date in some of the weapons. I would rather to recommend "Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers" or "Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness" all from the same autor.
 Recommended reading for small business owners January 18, 2008
Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.
 Completely outdated September 18, 2007
2 out of 2 found this review helpful
When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information.
You don't need this book! June 28, 2007
I have lost my 3 hours to read it. Don't loose yours!
There is nothing interesting in this book and very easy concept
Guerrilla Marketing Weapons January 9, 2007
1 out of 1 found this review helpful
Anyone who wants to be successful should have this.
Others should not.
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