| Google Analytics | 
 enlarge | Authors: Mary E. Tyler, Jerri Ledford
Publisher: Wiley
Category: Book
List Price: $29.99
Buy New: $0.40
You Save: $29.59 (99%)
New (45) Used (30) from $0.21
Avg. Customer Rating:  19 reviews
Sales Rank: 246344
Media: Paperback
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.1
Dimensions (in): 9.2 x 7.3 x 0.9
ISBN: 0470053852
Dewey Decimal Number: 658.87202854678
EAN: 9780470053850
ASIN: 0470053852
Publication Date: September 12, 2006
Availability: Usually ships in 1-2 business days
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Product Description
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business. - Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
- Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
- Integrate Google Analytics with Google AdWords.
- Make the most of reporting dashboards.
- Find out how to use analytics for marketing and content optimization.
- Understand what each type of report means and how to interpret it.
- Explore how other companies have used analytics to improve site performance.
- Investigate how to use Google Analytics for complete e-commerce analysis.
Order your copy today and make your Web site work for you!
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| Customer Reviews: Read 14 more reviews...
 All around good guide to Google Analytics November 27, 2008
Like my title says, its a good review. Not great, not bad....good. Covers all details of setting up and using a Google Analytics account. That is great for some but a little too much for me.
If you are a small business owner that wants to do analytics on your own and don't know where to begin...buy this book.
If you have some experience with Google Analytics all ready and know your way around web metrics, you will be better served by a slightly more advanced book.
 Must have information for web involved people November 8, 2007
0 out of 1 found this review helpful
This book is fairly complex but it fills a need for those trying to understand Google Analytics. Well organized
 No as helpful as I had hoped August 23, 2007
1 out of 1 found this review helpful
Good if you are looking for the basics but "Not detailed enough". I found more help in Google help and on line forms. Maybe the new version will be better. I am using the old book with the new software.
Excellent guide June 10, 2007
0 out of 2 found this review helpful
Great book for more up to date info, essential reading for anyone responsible for web data and keeping web site at top of listings.
 Good Book - but fairly basic May 7, 2007
1 out of 2 found this review helpful
Overall this book does a good job of covering the topic, but I was hoping more for a reference manual in how to utilize Google Analytics.
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