Web Analytics: An Hour a Day |
 | Author: Avinash Kaushik
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $9.00
as of 2/5/2012 02:04 EST details
You Save: $20.99 (70%)
New (53) Used (50) from $8.77
Seller: UrBookStore1
Sales Rank: 39,618
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 480
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 7.4 x 1.1
ISBN: 0470130652
EAN: 9780470130650
ASIN: 0470130652
Publication Date: June 5, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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