| Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions |  | Author: Tim Ash
Publisher: Wiley Publishing
Category: Book
List Price: $29.99
Buy New: $5.58
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You Save: $24.41 (81%)
New (51) Used (41) from $4.07
Seller: whypaymorebooks
Sales Rank: 33,509
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1st
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 7.4 x 0.8
ISBN: 0470174625
EAN: 9780470174623
ASIN: 0470174625
Publication Date: January 29, 2008
Availability: Usually ships in 1-2 business days
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Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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