| SEO: Search Engine Optimization Bible | 
 enlarge | Author: Jerri L. Ledford
Publisher: Wiley
Category: Book
List Price: $39.99
Buy New: $21.03
You Save: $18.96 (47%)
New (42) Used (10) from $21.02
Avg. Customer Rating:  20 reviews
Sales Rank: 21602
Media: Paperback
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 7.4 x 1.1
ISBN: 0470175001
Dewey Decimal Number: 658.872
EAN: 9780470175002
ASIN: 0470175001
Publication Date: December 17, 2007
Availability: Usually ships in 1-2 business days
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Product Description
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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| Customer Reviews: Read 15 more reviews...
 Just the Basics November 19, 2008
The book had a lot of information but it's mainly the basics.So i can't say it was great.I expected more.
This book is good but the topic doesn't warrant nearly this many pages October 20, 2008
But I did read it cover to cover. It's well written, properly edited (rare these days), and entertaining to read. It does contain some waffle, which means stuff that might be off topic. However, that could probably be resolved by a shorter page count. Search Engine Optimization is really not a complicated topic.
 Lots of words and poorly organized October 18, 2008
1 out of 1 found this review helpful
The essence of this book could have been covered in less than 50 pages. Lots of fluff and poorly organized with topics covered in multiple places. Best practices for organic search and PPC were intermingled so those focused on organic search had to pull it apart. Would have been helpful to have an SEO punch list/summary to follow for building a site or product category.
Did have some useful links to SEO tools but the interviews with industry guru's were worthless. Ultimately, the four page checklist we received from our SEO consultant was much more helpful than this entire book.
 Books not bad, but it's not great either. A lot of information but pretty basic. October 5, 2008
Books not bad, but it's not great either. A lot of information but pretty basic in my opinion. Could have spent less time on PPC angles and more time on actual seo tactics.
Not bad for only $24.95, but kind of drawn out October 4, 2008
Not bad for only $24.95, but kind of drawn out. Could have been bettr in my opinion but not a bad read for the money.
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