| Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus | 
 enlarge | Author: Michael Miller
Publisher: Wiley
Category: Book
List Price: $24.99
Buy New: $1.96
You Save: $23.03 (92%)
New (37) Used (12) from $0.75
Avg. Customer Rating:  5 reviews
Sales Rank: 53938
Media: Hardcover
Number Of Items: 1
Pages: 319
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 0470242043
Dewey Decimal Number: 658.872
EAN: 9780470242049
ASIN: 0470242043
Publication Date: March 10, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether youre a veteran marketing professional or a novice entering the field, you cant afford to miss this wisdom.
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| Customer Reviews:
 Why not 5 stars? Because... August 15, 2008
2 out of 2 found this review helpful
... author, still wanted put the unsuccessful interviews in book, even knowing, that they are such.
What I can say about this book? It's like a zebra. One interview, you read, and keep saying - WOW, this guys knows what he says, wow, this idea I like, I can use. Another interview - just opposite - 2 man came together talk in blah-blah style about internet marketing along with a coffee cup. Well, yeah, for them both it may be interesting to spend a an hour for that, or that could be good for cocktail party idle chit-chat, but it was mistake to put them in book. And such a interviews there are about 20 - 30 %.
Conclusion? You need to get this book, because other 70 % is great. Specially thanks for harsh truth from link builder Eric Ward. I liked that most
 On Line Marketing Heroes May 22, 2008
1 out of 1 found this review helpful
This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.
If you want to sell online, buy this book. April 1, 2008
2 out of 2 found this review helpful
The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.
I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.
A Valuable Resouce March 12, 2008
3 out of 4 found this review helpful
One of the reasons books exist is to pass along information--some of which you might learn on your own. But in such a complex proposal as online marketing, you're unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving.
In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered herein.
Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials ... and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.
==Mike
With Online Marketing, Knowledge is Power March 3, 2008
4 out of 6 found this review helpful
I am honored to be included in this book. It provides an incredible wealth of information from those who have "been there" and "done that."
It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today's online world.
The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing.
These include:
-- Website design and development
-- Online advertising
-- Email marketing
-- Online retailing
-- Blog marketing
-- Corporate blogging
-- Search engine marketing
-- Internet PR
-- And much more
The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns.
Unfortunately, ignorance about online marketing ends up costing businesses a great deal, not only in dollars, but also in lost opportunities.
After reading this book, you will see there is no short cut to success; however, there are some tried and true strategies and tactics that can be applied to your business that can help lift you above your competitors.
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