| Launching a Business on the Web | 
 enlarge | Authors: David Cook, Deborah Sellers
Publisher: Que
Category: Book
List Price: $39.99
Buy Used: $0.01
You Save: $39.98 (100%)
New (5) Used (11) from $0.01
Avg. Customer Rating:  4 reviews
Sales Rank: 3991527
Media: Paperback
Edition: 2nd
Number Of Items: 1
Pages: 623
Shipping Weight (lbs): 2.6
Dimensions (in): 9.3 x 7.5 x 1.8
ISBN: 078970871X
Dewey Decimal Number: 658
EAN: 9780789708717
ASIN: 078970871X
Publication Date: August 1996
Availability: Usually ships in 1-2 business days
Condition: Great Buy!! Satisfaction GUARANTEED! Ships within 24 Hours!
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Product Description
The first edition of this book has been a solid success. This second edition of the hands-on guide shows how to successfully bring your business to a world wide audience on the World Wide Web. Two proven experts in the field give readers practical advice on getting readers and their businesses on the web.
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| Customer Reviews:
 Probably more than you want or need to know April 7, 1999
Overall I think this book is above average. However, the first portion of the book seems bent on defining the hazy difference between the web and the Internet. Why so much time is spent on this is beyond me. The reader doesn't really get into the useful meat of the book until the second 100 pages. The reader also needs to absorb the book with a grain of salt. While some of the information written was useful at the time it went to press, the web is so dynamic that a lot of the information is outdated now. In the end, I am not so sure that the authors truly tell you how to launch a business on the web. The authors spend way too much time on web netiquette, Marketing 101, and the minutia of the net - the global goal seems lost at times.
More than you probably want or need to know April 7, 1999
0 out of 1 found this review helpful
Overall I think this book is above average. However, the first portion of the book seems bent on defining the hazy difference between the web and the Internet. Why so much time is spent on this is beyond me. The reader doesn't really get into the useful meat of the book until the second 100 pages. The reader also needs to absorb the book with a grain of salt. While some of the information written was useful at the time it went to press, the web is so dynamic that a lot of the information is outdated now. In the end, I am not so sure that the authors truly tell you how to launch a business on the web. The authors spend way too much time on web netiquette, Marketing 101, and the minutia of the net - the global goal seems lost at times.
 The best Internet Business book I have seen yet. May 29, 1998
0 out of 1 found this review helpful
Their details of which businesses are suitable for the Internet, and what mistakes most companies are making make for fascinating reading. A lot of what they have written I know to be 100% accurate from my own work, and some other ideas they came up with I will be trying soon! If you only get 1 internet business book, it had better be this one.
All-around great book for beginners and web gurus alike! May 9, 1997
1 out of 1 found this review helpful
Don't let it's big size fool you-- David Cook and Deborah Seller's second edition is great for anyone looking into (or already into) the world of online business. "Launching a Business on the Web" looks at the success potential of the World Wide Web from the eyes of two successful experts, giving you tips on choosing a provider, where you can get the best advertising, Net security, attractive web design, and everything else you need to set up shop or expand your business horizons. If you do ANY business on the web (or plan to), this book is the key to successful Net commerce
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