When it comes to copy, what works in the brick-and-mortar world does not

necessarily grab Web consumers...and with new developments like social

networks, blogs, and YouTube, the strategies that worked even a few years ago

are unlikely to attract people’s attention. Completely updated for the current

online marketplace, Web Copy That Sells gives readers proven methods for achieving

phenomenal success with their online sales and marketing efforts. Readers

will learn to:

write irresistible Web copy, e-mails, and marketing communications • quickly

turn lackluster sites into “perpetual money machines” • streamline key

messages down to intriguing “cyber bites” • use the psychological tactics that

compel Web surfers to buy

Featuring updated strategies for communicating and selling in the continually

evolving landscape of Web 2.0, the second edition unlocks the secret to turning

today’s online prospects into paying customers!