| Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide | 
 enlarge | Author: Chandra Sekhar
Publisher: CS/ Southern Star
Category: Book
List Price: $16.95
Buy New: $3.28
You Save: $13.67 (81%)
New (4) Used (8) from $3.28
Avg. Customer Rating:  27 reviews
Sales Rank: 1793408
Media: Paperback
Number Of Items: 1
Pages: 112
Shipping Weight (lbs): 0.7
Dimensions (in): 10.9 x 8.2 x 0.3
ISBN: 0970542909
EAN: 9780970542908
ASIN: 0970542909
Publication Date: February 11, 2001
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
INTERNET MARKETING And SEARCH ENGINE POSITIONING - A "DO IT YOURSELF" GUIDE The vast majority of web sites that exist today are owned and managed without major marketing budgets or Venture capital backing. These types of web sites form the pillars of internet revolution. This book is specifically targeted to help these kinds of web sites to grow and prosper in the age of the internet The book deals with very specific and cost effective techniques to increase web traffic for web sites that have zero or very little marketing budgets. This carefully researched guide includes a step by step approach to search engine positioning, and to utilizing the cost effective resources on the internet. You do not need millions of dollars or technology savvy programmers to be part of this exciting opportunity in cyberspace. You need not have knowledge of HTML to increase your web traffic. All you need are few hours a month and a little patience. You can do it yourself!!!
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| Customer Reviews: Read 22 more reviews...
 Definately poorly written July 28, 2004
1 out of 1 found this review helpful
This book claims to be somthing close to a internet marketing topic. Alas! It is not. Looks and Feels like a term paper.
I've only wated my money for that !!!!
Poorly written term paper June 20, 2002
5 out of 5 found this review helpful
Initially I was excited by this book because of its straight forward advice and recommendations. Upon reading the book, though, I found it full of typos, editorial mistakes, and out-dated information. It would be worth a read if it were a few dollar PDF download, but otherwise is a waste of time.
Outdated May 22, 2002
5 out of 5 found this review helpful
If you are serious about Search Engine Positioning, you will be disappointed.
The information is scant and also outdated. Illustrations are of poor quality.
For instance, the author describes "what pulls search engine rankings down" in Chapter 6. Now everybody knows that FRAMES are not the best way when it comes to SEP, but it is also a fact that sometimes we simply HAVE to use them. However, the author fails to provide the readers with any suggestions here.
 A Book for Newbies.... April 26, 2002
3 out of 3 found this review helpful
I ordered this book without having read the excerpts that are now posted on Amazon. I was pretty disappointed. I should note that I work on search engine performance issues as a part of my job. Passages of the book are totally out of date and useless - example being the pay-for-click section dealing with goto.com (which is now out of business). This is a book for newbies and even then, will only be relevant in certain areas (HTML metatags for example). Best to save your money and do your research on the 'net since search engine performance is a topic that changes frequently.
Search engine technology wizard April 9, 2002
A five star book for for understanding Search engines and marketing cost effectively using the power of search engine technology but one star book for general marketing. Buy this book only as a search engine marketing guide and not as a general marketing guide
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