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| Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks | 
 enlarge | Author: Steve Weber
Publisher: Weber Books
Category: Book
List Price: $18.95
Buy New: $14.00
You Save: $4.95 (26%)
New (15) Used (5) Collectible (1) from $14.00
Avg. Customer Rating:  15 reviews
Sales Rank: 48102
Media: Paperback
Number Of Items: 1
Pages: 156
Shipping Weight (lbs): 0.5
Dimensions (in): 8.4 x 5.4 x 0.6
ISBN: 0977240622
Dewey Decimal Number: 658
EAN: 9780977240623
ASIN: 0977240622
Publication Date: July 13, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 10 more reviews...
 Great Resource for Budding Entrepreneurs September 19, 2008
This guide to plugging your business online at different social networking sites as well as a variety of other websites is a great resource for anyone looking to better understand what's going on online. I am a big advocate of MySpace - most of my business is derived from there - but haven't expanded into blogging/podcasting yet. After reading Steve Weber's book, I am convinced there is a huge untapped market out there! Great book - definitely worth picking up.
 Easy read August 27, 2008
This book is an easy read, practical and simplifies everything you may have read so far about promoting your business online, on myspace, Youtube, blogs, etc.
What I enjoyed about it, was that it's not a very big and boring book, while it covers everything you need to know. It was just like reading magazine articles, for me. I highly recommend it, specially to people new to `marketing online'.
www.bigpetsupply.com www.bulkbuysonline.com
 Basic info quickly growing outdated July 25, 2008
6 out of 6 found this review helpful
This is a helpful book for navigating the waves of social networking. It's a quick read, with useful links and helpful tactics for the non-geek to leverage the web in marketing their business.
Unfortunately, any book of this sort quickly becomes outdated - social technologies ebb and flow that quickly. A *huge* portion of the book is dedicated to MySpace, for example. One tiny paragraph is devoted to Facebook. As I am a FB user and don't bother with MySpace, that means several of this book's chapters are useless for me.
LinkedIn, Flickr, uTube and all other big networking sites also rate a tiny blurb, no more. Twitter isn't even mentioned! This is a 2007 book and already out of date.
Useful chapters include setting up your website, starting to blog, and hooking your brand into the blogosphere. A few pages cover developing your blog content over the long haul. Using Technorati, Digg and Del.icio.us is touched upon.
I found the passage on building a guest column interesting. The viral video/podcasting chapter has decent, albeit bare bones, basics. I also appreciated the nuggets on using Amazon, analyzing traffic stats and monitizing your site.
Overall, anyone already familiar with the basics of MySpace, tagging, developing a blog, using Amazon's review system, setting up RSS and so on won't learn much from this slim volume. On the other hand, this book offers an easy introduction to web 2.0 marketing that social network newbies won't find intimidating.
Great tips, quick read March 30, 2008
2 out of 2 found this review helpful
I discovered this book on MySpace on Steve Weber's page and had been curious about it for a while. I finally got my department to buy it for us. It's a great book, easy to read and soak in. Weber has some great ideas--and he's makes his ideas understandable even for those new to podcasting and other forms of social media (like most of my department!).
A brilliant insider's guide to word-of-mouth marketing on the Web March 23, 2008
1 out of 2 found this review helpful
I'd never realized what was possible with social marketing online. This book shows how it's possible to get more effective marketing WITHOUT spending money on advertising! This is a concise, lucid guide on how you can get it done. Whether you want to use blogs, MySpace, FaceBook, reviews or any other Web site, the answers are all in here.
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