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| The Ultimate Guide to a Successful Business Website - The Non-Technical Person's Handbook on How to Hire a Web Designer and Manage the Creation, Design and Marketing of a Successful Business Website | 
 enlarge | Authors: Jason P Oconnor, Jason P O'connor
Publisher: Brandon Oak Publishing
Category: Book
List Price: $39.00
Buy New: $37.44
You Save: $1.56 (4%)
New (6) Used (2) from $37.44
Avg. Customer Rating:  2 reviews
Sales Rank: 264710
Media: Hardcover
Number Of Items: 1
Pages: 196
Shipping Weight (lbs): 1
Dimensions (in): 9.3 x 6.4 x 0.7
ISBN: 0980191203
Dewey Decimal Number: 005
EAN: 9780980191202
ASIN: 0980191203
Publication Date: March 1, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
Learn how to get a successful, money-making website built for you correctly the first time. This book will arm you with everything you need to know to go from an outdated site or a simple idea to a brand new, fully-functional, money-making business website. You'll learn how to hire the perfect Web designer for a fair price and how to guide them to create the most user-friendly, powerful, trusted and successful website possible for your business and budget. And it will teach you the fundamentals you'll need to succeed on the Web. Jason O'Connor owns the Web design and marketing firm Oak Web Works, LLC (http://www.oakwebworks.com). He is an expert Web designer, programmer and marketer who takes you step by step through the entire website building process in this book. He'll give you in-the-trenches and cutting-edge information that will save you a lot of money, time and frustration. You will be guided through each step in the creation of a successful business website. You will discover how to plan your website, work with your Web designer and show you why you need to demand very specific things to ensure your online success. And you'll also learn ways you can market your website. You can suffer through the entire website building process and be massively disappointed with the end result, blind to the details, ignorant of website fundamentals, and full of regret for the amount of money you spent. Or you can ensure that you'll save time and money, understand what goes into a great website, have a relatively easy time with the whole process, be thrilled with the final product, and end up with a successful website that helps you achieve all your business goals. This book's entire purpose is to help you achieve the latter. Among the many Web business-related things this book will teach you are: 1.How to choose & hire the right Web design company or freelancer for your project. 2. How to manage the creation of a business website that increases your bottom line. 3. How to go from a simple idea to a fully-functional, money making website in no time flat. 4. How to choose the right navigation structure. 5. How to separate your site from your competition. 6. What every business website must have. 7. How design, marketing and programming properly interact to form every website. 8. How to ensure your website includes all three pillars of the Web. 9. How to choose the right web site for your business. 10. How to save serious money and time when getting your website built. 11. How to negotiate with the Web vendors you're considering hiring. 12. How to ensure you'll make money with your website. 13. What components make up every successful website. 14. What makes a business website great. 15. What to provide your Web vendor. 16. How to plan the creation of your website. 16. How to properly search online 17. How to choose the right website colors, fonts and layouts. 17. E-marketing tactics and strategies. If you need a new business website this book is for you.
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| Customer Reviews:
 Smart, Comprehensive Guide to Creating Your Website December 3, 2008
1 out of 1 found this review helpful
First, even if you're a do-it-yourselfer, don't pass up this book.
While this book is aimed at business owners planning to hire a web designer to build their company's website, it's got excellent advice, and useful checklists, that do-it-yourselfers will be able to put to use in building their own sites.
That being said, Mr. O'Conner has put together one of the best books on creating a business website that I've seen in a long time. And as a copywriter and SEO specialist, I read a lot of stuff on this subject matter.
O'Conner's language is clear and easy to understand. He doesn't pack it with technical jargon, as far too many of these type books do, and he takes his time in explaining everything you need to consider in building, or rebuilding, a business website.
I particularly like the way he explains qualities a site needs to succeed, rather than just explaining the structure and design of a site.
His "Great Website Rules" (found beginning on page 107) describe the traits that every website needs in order to succeed.
Even better, he goes beyond the nuts and bolts needs of website design and discusses marketing your website, something way too many web designers never give consideration to.
Unfortunately, just because you build it does not mean that they will come.
Fortunately, Mr. O'Conner gives an excellent overview of search engine optimization and search engine marketing techniques that will help you both gain top rankings on the search engines and draw traffic to your
website.
Mr. O'Conner also does something else rarely done by web designers writing about the needs of a website-- he emphasizes the need for content (you know, words) on the web page. This is important for two reasons--
One, search engines like Google are seeking content and information.
And two, it just so happens that human searchers on the web are usually looking for the same exact thing.
Another great feature of this book are the checklists and charts he provides that are designed to help you make decisions as to what you want in a website.
So before you design or re-design your next website, get this book. It's perfect for nontechnical types and can even teach technical types a thing or two.
 Easy and Informative Read - Must Have! November 25, 2008
2 out of 2 found this review helpful
I needed a website for my new business and found this book to be both well written and extremely useful. Before I read this book, I knew next to nothing about web sites and the internet. I certainly didn't know how to go about hiring a web designer or planning out a proper web site that has the most potential to make my business profitable. This book has taught me all that. There were a couple of sections that had information I didn't really need but all-in-all I was very pleased. The bottom line is that I followed most of the book's suggestions and I now have a very professional-looking web site that is built properly, with marketing in mind, and that has already started to get some traffic and sales!
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