| Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) |  | Author: Jason I. Miletsky
Publisher: Course Technology
Category: Book
List Price: $120.95
Buy New: $84.97
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You Save: $35.98 (30%)
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Seller: Statistical Techniques in Business and Econ
Sales Rank: 164,598
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1
Pages: 464
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 1423903196
EAN: 9781423903192
ASIN: 1423903196
Publication Date: February 2, 2009
Availability: Usually ships in 1-2 business days
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Product Description
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.
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