Customer Reviews: Read 18 more reviews...
 One of the best recent marketing books November 13, 2008
This is one of the best books around on marketing your book on the internet. It presents all of the latest techniques in considerable detail, including information on the effectiveness of web pages, blogs, virtual book events, and the importance of the right keywords. The author has developed the concept of a virtual book tour, and explains it in the book. She also discusses press releases, podcasting, online syndication (ezine articles) and email newsletters.
The book is up-to-date and there's no doubt about her expertise in the area. She has written several books on the subject and runs an online marketing company. She also puts out an excellent newletter about marketing your book.
The information on building a website is detailed and particularly good and would be of tremendous value to anyone considering a website.
For anyone self-publishing a book, or getting published by traditional publishers, this book would be invaluable. It contains information that is difficult to find in other books, and it is very up-to-date. Highly recommended.
For the Perfect Mixture of Inspiration and Practical How-to Information November 1, 2008
How can you level the playing field for your book to get any attention in the book market? The answer is through the Internet and more than half of the books are sold outside of the bookstore. Great quotations are highlighted throughout the book for inspiration like "Eight-seven percent of blog readers are book buyers." (Page 95)
Penny Sansevieri covers the gamut of Internet marketing tools like websites, keywords, search engines, e-commerce blogs, podcasts, Internet Press Releases, virtual book events, autoresponders, email newsletters, Ebooks and cultivating your relationship with Amazon. Each chapter is loaded with ready-to-apply URLs and insight. She writes with experience and authority about a topic where she is intimately familiar.
In fact, Sansevieri lays out her goal on page 169 saying, "I want RED HOT INTERNET PUBLICITY to be different. I want you to put down this book with not only a mountain of inspiration, but a plan as well. Book marketing isn't an easy task. It takes time, effort, and lots of sweat equity and most of all, it takes a plan."
Get this book--and let the planning (and success) for your Internet marketing of your book begin.
 Great Ideas September 22, 2008
2 out of 2 found this review helpful
This book opened my eyes to a whole new world of book marketing. Gone are the days of traditional approaches like expensive press releases to mainstream media outlets. We are now living in a world where book promotion can be much more effective and much less expensive thanks to the online strategies outlined in this book.
Stacie Vander Pol, author of Top Self Publishing Firms
BUY THIS BOOK NOW AND YOUR BOOK WILL SELL!!! September 16, 2008
If you are looking for a load of websites to help promote your book, then look no further..."RED HOT INTERNET PUBLICITY" by Penny C. Sansevieri is the book for you...This book takes the place of a publicity agent and will save you thousands of dollars you would have had to dish out to such a person...This book is also crammed with information on blogs, how to create your own website, affiliate programs, getting your site listed in search engines, getting people to buy, and much more information you will need to know to sell your book...I would like to end this review by saying, "Thanks Penny for your great book."
Mandatory Reading for New Internet Promoters September 6, 2008
Penny Sansevieri has cut to the chase with her amazing new book Red Hot Internet Publicity. It is easy to read but more importantly easy to understand!. It will give you the basic" what to do" and "what not to do" in a quick informative way. I have just recently used Penny's advice for my national internet launch of my new book, Thou Shalt Not Whine...The Eleventh Commandment and achieved a #1 Bestselling ranking on amazon.com within 24 hours. Thou Shalt Not Whine: The Eleventh Commandment: What We Whine About, Why We Do It and How to Stop My advice would be to definitely read Penny's book before you start advertising on the internet or else you could end up becoming a real WHINER and not a WINNER!
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