| Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die |
 enlarge | Manufacturer: Random House
Category: EBooks
List Price: $2.99
Buy New: $2.39
You Save: $0.60 (20%)
Avg. Customer Rating:  1 reviews
Sales Rank: 160
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Number Of Items: 1
Pages: 304
Dewey Decimal Number: 302.13
ASIN: B0015YEQY6
Publication Date: February 11, 2008
Availability: Usually ships in 24 hours
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Editorial Reviews:
Product Description
Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads.
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Customer Reviews:
This is a book that sticks November 9, 2008
1 out of 1 found this review helpful
This is one of the great marketing books. This book helps people better understand why some ideas stick and others don't. It will help you in developing a presentation, market products or services, or have others buy ideas your selling. It is on my must read for clients.
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