| Content Rich: Writing Your Way to Wealth on the Web | 
 enlarge | Author: Jon Wuebben
Publisher: Encore Publishing
Category: Book
List Price: $19.95
Buy New: $13.99
You Save: $5.96 (30%)
New (2) Used (3) from $12.25
Avg. Customer Rating:  9 reviews
Sales Rank: 9730
Media: Hardcover
Number Of Items: 1
Pages: 270
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0979762901
Dewey Decimal Number: 025
EAN: 9780979762901
ASIN: 0979762901
Publication Date: September 1, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Content Rich: Writing Your Way to Wealth on the Web is the definitive search engine optimization (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of web copy, it introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. "If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!" --Dr. Joe Vitale, author, Hypnotic Writing If you are a small to medium sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy including site, landing page, blog, article, email, newsletter, PPC ad and press releases to give your business a clear competitive advantage. "This book will help you make more sales and more money on the Internet than you ever thought possible!" --Brian Tracy, author, Getting Rich Your Own Way Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online presence--today.
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| Customer Reviews: Read 4 more reviews...
 A disappointment - But has some useful info January 5, 2009
0 out of 1 found this review helpful
First, a disclaimer. I have some 40 years of experience in copywriting and the author has far less. So my expectations were perhaps too high. I also noticed on his site that he charges what I would expect a junior copywriter to charge. So, I can't put a lot of credibility into what he may have to say. My fees are five or six times higher than his.
Having said that, he did a fine job of writing. The material was presented well and should be useful to some non-copywriters or beginning copywriters. He is not a fan of direct response copywriting online. I do not agree with this.
While long copy is not always good, it has it's place. I was not impressed with his ideas. I'd like to see proof that his ideas are superior before I could buy into them.
- Susanna K. Hutcheson
 Content Rich December 11, 2008
Technology might change but the basic foundations of marketing stay the same. Simply put, you might have the greatest product in the world but if no one knows about it you aren't going to make any sales. So the key to any successful business is bringing in potential customers and making them clients.
Here's where Content Rich comes in. This book looks at ways to bring people to your website then encourage them to buy your product. To bring clients to your site, the author looks primarily at search engine optimization, making sure that your site rates well within google, yahoo, and other like search engines. The biggest concerns here are making sure that your metatag keywords and your actual site content work together for the best possible results.
Once you've got potential customers coming to your site, you can focus on making these people actual clients. Making sure your site is intuitive and easy to scan for the appropriate information is key. Adding a little buzz and regularly adding content will also help.
One part of SEO explained. December 11, 2008
Jon Wuebben does a good job in helping you create a website content plan that will have a positive effect on your search engine rankings. I agree that there might have been more detailed writing tutorials and examples. But after reading this book you will have a better understanding of how content affects your search engine rankings and what to do about it.
I found Chapters 3-5 particularly helpful in developing a content strategy that I now recommend to clients. For more "how-to" writing advice, I recomment you turn to Bob Bly or Joe Sugarman.
I want more real life examples November 23, 2008
This book is fairly decent on practical real world examples.It is. however, a large commercial for the writers' copy writing services in spots.
Content Rich November 23, 2008
Content Rich: Writing Your Way to Wealth on the Web
I highly commend this book to your SEO enrichment. Jon does a fabulous job explaining how content brings customers, and how testing your marketing message to adjust to click-thru is critical. While the book may be a little bit over the heads of novice Internet marketers, it tells it like it is. Consider this book to be one building block in constructing a large commercial building that obliterates the competition.
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