| | Location: Home » Web Marketing » Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method | |
|
|
| Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method | 
 enlarge | Authors: Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Publisher: Wiley
Category: Book
Buy New: $52.94
New (35) Used (9) from $52.94
Avg. Customer Rating:  18 reviews
Sales Rank: 5733
Media: Hardcover
Edition: 3
Number Of Items: 1
Pages: 500
Shipping Weight (lbs): 1.9
Dimensions (in): 9.4 x 6.1 x 1.4
ISBN: 0471698687
Dewey Decimal Number: 300.723
EAN: 9780471698685
ASIN: 0471698687
Publication Date: October 12, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
|
| Editorial Reviews:
Product Description
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
|
| Customer Reviews: Read 13 more reviews...
 Survey Book December 22, 2008
Great resource for working on and building from scratch your own survey: ) Highly recommend.
 "The mail survey bible" October 21, 2008
This is a great book to have handy when thinking about and doing surveys. Unfortunately, it reads a little dated (already), especially when dealing with electronic media. May be worth waiting for the next edition to get a more contemporary approach to web-based surveys.
a good book for research methodology September 30, 2008
This book used to be commend by a lot of professors teach how to do the research, and now the new version has add many new cases keep up with the change of the world and then become more useful to us.
Great for students May 11, 2008
I read this book for a grad class in survey research methods. It's easy to read, if a little dry. Most of the example surveys come from Dillman's work, and a greater mix of the topics of the example surveys would be nice. I would definitely recommend it to students and professors who are teaching classes in this topic.
Classic survey methods text July 7, 2007
2 out of 2 found this review helpful
For anyone who conducts online surveys, especially academic researchers, this is an essential text. Dillman's text is far superior to The Survey Kit by Arlene Fink. The only criticism I would offer is that Dillman assumes researchers are designing their own online surveys rather than using commercially available websites such as Survey Monkey. I would contend that the majority of survey research is conducted on commercial websites. Although these websites are changing rapidly, I would like Dillman to address this subject as well.
|
|
|
VicenzaWebMarketing.com | |
|
