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| How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It...) | 
 enlarge | Authors: Lena Claxton, Alison Woo
Publisher: Prentice Hall Press
Category: Book
List Price: $16.95
Buy New: $7.98
You Save: $8.97 (53%)
New (35) Used (9) from $7.97
Avg. Customer Rating:  7 reviews
Sales Rank: 219708
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.4
Dimensions (in): 8.7 x 6.9 x 0.7
ISBN: 0735204322
Dewey Decimal Number: 658.872
EAN: 9780735204324
ASIN: 0735204322
Publication Date: September 2, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The essential resource for building a global community of customers.
How to Say It: Marketing with New Media provides business owners with the tools they need to effectively market their company to todays ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
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| Customer Reviews: Read 2 more reviews...
 After reading "Marketing with New Meddia" October 14, 2008
As someone who is thinking about starting up a small business, I find this book very interesting and loaded with many tips that will be useful in establishing my business. This book was written in a way that made it easy to read and, for the average person who is not so internet savvy to still understand how these different tools can be useed to improve one's business. I am already looking forward to the next edition.
Should be on every business owner's desk October 14, 2008
1 out of 1 found this review helpful
What is the new media? In this volume Claxton and Woo introduce you to the world of the Internet and all of the marketing opportunities that exist in the online world. They do a skillful job of introducing you to all of the ways that a small business can compete on a level playing field with companies hundreds of times their size.
A step-by-step guide is provided to creating websites that will sell, E-zines that will build lists, blogs that will attract new customers, and podcasts that will demonstrate your expertise. Rather than simply explaining each of these things, the authors provide thorough explanations, online sites to look at examples, and real illustrations of how all of these things have been used by their clients.
For me, the value of the book is in blending some of the thoughts of traditional marketing around branding, vision, mission, values, and unique selling proposition with the implementation of these in the online world. Often Internet marketers are so caught up with the Internet itself that they failed to develop a comprehensive plan for being able to capitalize on everything that the Internet offers. The authors do not make this mistake.
The authors also do a great of making readers aware of the options that exist for the various kinds of software and hardware that are needed to implement the various strategies including microphones, editing software, blog posting software, web cams, and so much more.
This book not only belongs on every small business owner's bookshelf-it probably should be right on the business owner's desk.
Armchair Interviews agrees!
 The answer for small business owners, new and old alike October 9, 2008
2 out of 2 found this review helpful
If you are thinking about starting a new business, just started a new business, or can't figure out why enough business isn't coming in your doors, then this definitely is the book for you. Much of the new media--websites, e-zines, blogs, and podcasts--has been around for a considerable amount of time. So this book isn't a technical how to book...telling you to press start here, click to save there, etc.
What it does do, brilliantly, is to tell you how to use these tools effectively to market and promote your business. Lena Claxton's and Alison Woo's focus is on teaching you how to build a business on the Internet organically. How do you use it, and how do you say it, to build strong customer/client relationships that will endure and sustain your business.
It doesn't matter if you have the hard technical skills to use the tools, if you don't know the soft skills to go along with it, you are not going to survive. Think of it this way, you are a hair stylist, you have the absolute best technical skills in the world, nobody can surpass your technical skills, and you decide to open your own salon. When people start to come in to check out your services, all you say is "sign in here, wait here, sit here," and just start cutting without asking the client what he/she wants and when done say, "pay me and please leave." Well, you are not going to be in business for very long. It's all in how you communicate with your client's. Truly know how to communicate with your client's to meet their needs and your salon will never be out of business.
This is what Lena and Alison accomplish. They teach you how to say it, how to communicate it, using the Internet tools available. If you are a new business owner, or just thinking of starting your own business, or heck, even a business that's been around for awhile, this is a must have book. It will save you many missteps.
Go here and you'll get what you need to know about new media October 4, 2008
1 out of 1 found this review helpful
The new world of marketing now has a "go to" book...and this is it. Not all of us are tech savvy...we don't drool at the new Mac Warehouse catalogue. But we use new media as consumers and even pros. Now Alison and Lena have put together a HowTo book that puts all the new media tools at your disposal. I had no idea about social networks and my small business before this book. Now, I'm a huge fan of LinkedIn and have seen business contacts grow because of it - thanks to the advice and direction in this book. If you have a small business, this book is a Must.
Simple Marketing Tools for Small Business September 17, 2008
2 out of 3 found this review helpful
I met Alison and Lena at one of their presentations and purchased their book as soon as it was available. Not only does this book help you learn how to use new media, it has loads of examples of what to say and how to say it when you create your media marketing. Lena suggested I use a wellness guide I wrote as an ebook. Now that I've read the book I have a much better idea of how to do this and why it will be effective for my small business. I recommend this book for anyone looking for simple but effective explanations on how to use new media and increase their business.
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